Concentrate more on what your body needs for you to eat rather than thinking about what you have chosen not to eat. Chances are, if you eat what you need to eat, you won't be hungry enough for much of that other stuff.

Example 1: Think: "I need to eat something raw at this meal" rather than "I shouldn't have any of that chocolate cake."

Example 2: Think: "My body needs good quality fuel several times a day" rather than "If I don't start eating less, I'll never lose this weight."

Example 3: Think: "If I can get 8 glasses of water in today, it will help my digestive system and every cell of my body" rather than "I can't have Coca-Cola anymore."